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About Us

The Benefits Alliance Group is Canada's largest firm of independent benefits advisors. We provide superior advice on the design and management of group insurance and retirement plans.

We believe the Canadian consumer should have access to the best advice, products and pricing available to them. Our aim is to provide this service through the combined market strength and resources of our member firms.
-Gavin Laws Executive Director

Founded in 1998, The Benefits Alliance Group was created to give employers of all sizes access to the collective intelligence and buying power of a national network of industry experts. We share benefit trends and insights, and leverage our in-depth knowledge of the marketplace to provide our clients with the best solutions. We have also created specialized products and services available only through The Benefits Alliance Group.

The Benefits Alliance Group is a network of 40 member firms and more than 100 advisors managing approximately $400 million of group insurance premium and over $3 billion in retirement plan assets on behalf of more than 4,000 employers. Our commitment to integrity, professionalism and highest-quality advice is the foundation on which we build strong client relationships.

To contact an advisor that can help you find your perfect benefits or retirement solution, click here.